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Privacy notice

Last updated: 28 July 2026

At Untold – The Home of Women's Sport ("Untold", "we", "our", or "us"), we respect your privacy and are committed to protecting your personal information.

This privacy notice explains how we collect, use and protect your personal information when you join our pre-launch mailing list or register your interest in getting involved with Untold.

What information we collect

When you sign up, we may collect:

We may also collect limited technical information such as your IP address and browser information through our website for security, analytics and performance purposes.

How we use your information

We use your information to:

We will only use your information for these purposes unless we ask for your consent to use it in another way.

Our legal basis

Under UK data protection law, we rely on:

You may withdraw your consent to marketing communications at any time.

Marketing

If you subscribe to receive updates, we may send you occasional emails about:

Every marketing email will include an unsubscribe option. You can opt out at any time.

Sharing your information

We do not sell your personal information.

We may share your information with trusted service providers who help us operate our website, manage email communications or securely store data. These providers only process information on our behalf and under appropriate contractual safeguards.

We may also disclose information where required by law.

International transfers

Some of the services we use may process data outside the UK. Where this happens, we will ensure appropriate safeguards are in place, such as the use of recognised contractual protections or transfers to countries that have been recognised as providing adequate protection.

How long we keep your information

We will keep your information only for as long as it is reasonably necessary for the purposes described in this notice.

If you unsubscribe from marketing communications, we may retain limited information to ensure your preferences are respected and to meet any legal or regulatory obligations.

Your rights

Depending on your circumstances, you have the right to:

We encourage you to contact us first so we can try to resolve any concerns.

Cookies

Our website may use cookies or similar technologies to ensure the site functions properly and to understand how visitors use it.

Where required by law, we will ask for your consent before placing non-essential cookies.

Security

We take appropriate technical and organisational measures to protect your information against unauthorised access, loss, misuse or disclosure. However, no online service can be guaranteed to be completely secure.

Children's privacy

Our website is intended for a general audience and is not directed at children under the age of 13. We do not knowingly collect personal information from children.

Changes to this privacy notice

We may update this privacy notice from time to time. Any changes will be published on this page together with the updated revision date.

Contact us

If you have any questions about this privacy notice or how we use your personal information, please contact us at hello@untoldsport.com.

If you are not satisfied with our response, you have the right to complain to the Information Commissioner's Office (ICO).


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